Why not take the pulse of what’s happening in the franchising world across the Atlantic? To discover new concepts and best practices, but also to understand how to set up your network on American soil, a return trip to the International Franchise Expo could be very inspiring. Explanations.
What is the International Franchise Expo?
The show is the largest franchise event in the United States. In all, more than 300 American and foreign franchise networks and industry experts look forward to seeing you at this major trade fair. It’s an opportunity for local visitors, but also for you, to discover new concepts and trends and bring them back to France. Or at least to inspire you to launch your own business in France. On-site, you’ll also be able to attend a number of workshops and conferences with franchise professionals. Ideal for taking a step back and discovering good practices “worldwide”. If you’re a franchisor looking to enter the North American market, don’t miss the “Strategies for penetrating the US market” conference (May 30).
International Franchise Expo, from a distance – it’s possible!
If you can’t make it, you can listen to podcasts (15-20 minutes each) recorded with network creators and industry experts. Great catch-up sessions to explore brand stories.
International Franchise Expo 2024, when and where?
The International Franchise Expo (IFE) takes place from May 30 to June 1, 2024, in New York at the Javits Center.
Our 5-point summary by L’Express Connect IA
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Here’s a five-point summary of the article on the subject: What is International Franchise Expo?
A world-renowned event: the International Franchise Expo (IFE) is the largest trade show dedicated to franchising in the United States, bringing together over 300 American and international networks and industry experts. It offers a unique platform for discovering the latest concepts and trends in the world of franchising.
A source of inspiration for franchisors and franchisees: Whether for local or international entrepreneurs, IFE is the perfect opportunity to draw inspiration from new business models and innovative approaches that could be implemented or adapted in France.
Knowledge-rich program: The show features a wide range of workshops and conferences led by franchise professionals. Among the highlights, the conference on “Strategies for penetrating the American market” is particularly eagerly awaited by those wishing to expand into North America.
Virtual access via “IFE unplugged”: For those unable to travel to New York, IFE offers a virtual option with podcasts recorded by network founders and industry specialists. These sessions provide an opportunity to keep abreast of the latest developments and pick up valuable tips.
Practical information on the 2024 edition: International Franchise Expo will be held from May 30 to June 1, 2024, at the Javits Center in New York. This event is a must for anyone interested in franchising.
