How to adapt your franchise to the Quebec market

3 Min. reading time
Hoe je je franchise aanpast aan de markt in Quebec: succesvolle bedrijven

In 2022, the franchise industry in Quebec will number 23,701 businesses and outlets. Sales reached $32.7 billion. Find out how to adapt your franchise to the Quebec market with the success stories of Boulangeries Ange, Wendy’s and rôtisserie Saint Hubert.


Founded in France in 2008, boulangerie Ange has enjoyed a successful expansion. Visit franchise now has 242 outlets in France and 8 in Quebec. In 2018, the brand launched in Canada, opening its first outlet in Boucherville. Since then, the brand has adapted to trends in the Quebec market, offering a menu with recipes based on regional products such as blueberries and maple syrup. The Ange Boucherville franchise also relies on locally grown wheat and flours from sustainable agriculture. Thanks to this concept and its know-how, the franchisor is building on its reputation to continue developing the brand in the Quebec market.

In Canada, sales of bakery products in 2021 represented 1.6% of the global market, putting the country in 12th place with sales of $6.6 billion. By 2026, it could reach US$7.8 billion, according to a study by Euromonitor International (2022). If you follow the steps involved in opening a bakery franchise, such as carrying out a market study or drawing up a business plan, this sector will prove profitable.

(1 ) With no fewer than 13 restaurants in Quebec City, the Wendy’s restaurant chain continues to expand in the Quebec market. A new franchise is due to open in the town of Ancienne-Lorette. To join the franchise network and open a restaurant benefiting from this brand image, the entrepreneur will need a minimum net worth of CAD 1 million and minimum liquid assets of CAD 500,000. Thanks to its innovative restaurant concepts, focused on fast, friendly service in a dynamic, modern environment, the brand is winning over many customers.

To become a Wendy’s restaurant owner in Canada and join the fast-food franchise, you need to follow the franchisor’s various steps, from the call for introductions to approval to open the outlet. Candidates should have experience of running a successful restaurant, knowledge of the local market and the necessary leadership skills.

La rôtisserie Saint Hubert has more than 100 outlets across Canada, with over 10 in Quebec City. Known for its spit-roasted chicken, this fast-food chain was founded in 1951. It serves 31 million meals a year. Based on a dining room, delivery and resto-bar concept, the franchise has been able to expand in the Quebec restaurant market by meeting customer expectations. Meals are available for breakfast, lunch, dinner and buffet brunch. The Saint Hubert rotisserie offers franchisees a range of formulas, from the traditional restaurant to the express version. Une formation initiale complète ainsi qu’un accompagnement personnalisé en communication et stratégie de marketing jusqu’à l’ouverture du point de vente sont offerts.

To open a St-Hubert Express, future franchisees will need to invest $1.7 million and pay an entry fee of $50,000. A fee of 4% will then be charged. This type of restaurant will require a 298 to 427 m2 site.

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